Peep Peep Don't Sleep: Book Review

Peep Peep Don't Sleep
By: Ajay Jain
Kunzum
Non-fic (Travel)
Price: INR 350, US $19.95, UK £11.95
Available at: Ajay Jain's Blog

We thought travel was about visiting places, soaking up the atmosphere of new territories, and relishing the journey. Who could have known Road Signs could be part of the travel entertainment package as well? Yes, Road Signs, those inevitable pointers along the way that we take no more seriously than empty coke cans strewn across the terrains we travel through.

Welcome then, to the world of Border Roads Organisation (BRO), the Indian agency responsible for construction and maintenance of all roads in areas along India’s borders with Pakistan, China, Nepal, and Bhutan. For, BRO, with its BROtherly (even fatherly at times) attitude, can turn the toughest of driving trips along India’s edges into the funniest. Many a traveler journeying through these often rugged stretches must have enjoyed a smirk or four reading BRO’s imaginative Road Signs. Author-journalist Ajay Jain has, however, done a favour to those of us who are yet to grab the fun for ourselves. With his book, Peep Peep, Don’t Sleep.

Jain drove more than 10,000 kilometers, all by himself, through Indian highways for more than a year to photograph some of the most hilarious, and at times, indecipherable Road Signs and advertisements. He didn’t stop there, though, but went on to add witty captions to these images, along with some chuckle-provoking commentary.

Ready for some sampling?

“I am curvaceous, be slow.” Relax, this is no porn movie dialogue; it’s just a hilly road in Ladakh, nudging you, the driver, to go easy with the wheels. And if you still don’t get the message, you are again poked to just “Feel the curves (do) not test them.”

The extent to which BRO can go to encourage drivers to play it safe is amazing. On a road from Dehradun to Mussoorie, a sign speaks thus for a distressed husband:


But BRO can’t place such a sign in just one place. And so they warn female partners again at another spot to not gossip as their male companions control the steering.



Jain’s caption to that image can’t stop wondering though, “…Do only ladies gossip?” My question too.

Then there are the cryptic signs. Ones that instead of making you more cautious with your feet on the accelerator will likely leave you scratching your head. Like the following sign. If you can decipher it, kindly do the author and me a favour by letting us know what it means.


And while you are at it, please crack this one too:


By now, you can make out how earnest BRO is in its aim to keep a check on travelers, especially drivers. If one still fails to heed their message, though, one must be prepared to face embarrassment at some point. With a message that says, “Cution. Short cuts may cut shorts.” With such a warning, one can never take any chances, can one? And if the driver still doesn’t listen to the BRO, well, he or she might have to contend with the deadliest of outcomes:


Ajay Jain didn’t just compile funny, inane, and quirky Road Signs in these 200-odd pages. He also went on to put together some of the most bizarre advertisements found across India. A lot of these he found in Dharamsala, the sanctuary of the Dalai Lama and a large number of his followers. His commentary on this section of the book says it all, “Welcome to the Dharamsala School of Quick Learning… You can find enlightenment and knowledge being sold—fast food style—all over Dharamsala…"


Did you know shopping discounts led to tension? So if you are in Dharamsala, spare yourself needless anxiety by shopping at:


In case you thought all shops selling similar stuff are the same, think again. Or rather, know for yourself by visiting this store in Ladakh:


In the short space of a review, it’s hardly possible to capture the amount of fun “Peep Peep Don’t Sleep” (one of the Road Signs in the book, by the way) packs. As I laughed, smirked and found myself bewildered through Peep Peep’s pages, I also realized this excellently produced book is a keeper. Not only is it a testament to what can happen when the English language is twisted albeit inadvertently, it’s also a manifesto of the BRO’s sincere, if a bit over-the-top aim of cautioning the (sometimes) sleepy, reckless, or drunken driver.

All photos © Ajay Jain

Cross posted at: A Reader's Words

Reel-istically Funny

AW Chain 6 is here. An event I am getting addicted to. It's amazing to see how one subject leads to the other, leaving you enriched and entertained by the end of the process. Before me, Kelly spoke about some comedy flicks that featured muscular action heroes trying their best to manage little babies. Now, that instantly makes me smile. The proposition of tough men at their clumsiest worst when it comes to babysitting is intrinsically funny, isn't it?

So what is it that makes a good comedy film? If I had to nail it down, I would say it just takes an intelligently crafted story that taps in to the foibles of human nature and gives them a lighter spin. How do you measure a comedy film as good or trash? Again, the yardstick for me is a simple and time-tested one. If the film manages to make your stomach hurt with laughter even after you've seen it 58 times, it has to be good.

Let me share with you five of my all-time favourite Hindi comedy films. I am not rating them, since they all make your belly explode equally well. On to the laughter pills then:

1. GOLMAAL (Topsy-turvy): Ram Prasad is a middle-class chartered accountant, desperately looking for a job to support himself and his sister. He is thrilled to learn about a vacancy at a firm owned and run an eccentric old man called Bhavani Shankar. However, there is a catch. The old man believes the youth of the country should focus only on their jobs, and not waste time on other interests like sports or entertainment. Ram Prasad, a soccer and hockey lover goes prepared for an interview with this quirky gentleman. He impresses Bhavani Shankar when the latter asks him a question on Pele, and he apparently fails to recognize the soccer maestro. He gets the job.

Trouble starts when the boss spots Ram Prasad on the spectator stand at a soccer match he goes to attend. When called in for explanation, Ram Prasad fabricates an impeccable (and imaginary) tale of his younger brother, Lakshman Prasad, who he says is a wayward young man, wasting his youth on sports and music. He convinces his boss that it was Lakshman whom the old man had seen at the stadium. He further claims the younger brother doesn't sport a moustache. What follows is a rollercoaster of uproarious situations, in which Ram Prasad has to switch between the roles of his own self and that of his sans-moustache fictional brother, forever at the risk of his boss stumbling upon the truth.

2. CHUPKE CHUPKE (Stealthily): A well-plotted story of how a couple decides to dupe their relatives for some harmless fun. A newly-married couple--a botany professor and his wife--plan to play a prank on the wife's brother-in-law, a judge who is very particular about the use of pure Hindi. The professor, hitherto unseen by these relatives, takes up a driver's job at the judge's house, exhibiting his unadulterated Hindi-speaking tendencies.

Things get suspicious for the older couple when the judge's sister-in-law is seen to openly flirt with the new driver. The situation gets out of control when the duo actually elopes and another (planted) character emerges, claiming to be the botany professor. Imagine the older couple’s embarrassment, even as the man claiming to be the botany professor is actually a scholar of English literature and has a hard time teaching botany to a young girl he begins to fancy while still posing as the married professor.

3. JAANE BHI DO YAARON (Let it be, Friends): A remarkable film that was a blend of black comedy and slapstick. Two photographer friends set up shop in the busy Mumbai city. Their first assignment comes from a newspaper editor, and accidentally the two friends photograph a murder scene. They are dragged increasingly into the dark and deceitful world of corrupt administrators and businessmen. A brilliant satire enacted by some of the finest actors of the Hindi film industry, this flick was marked by witty dialogues, hilariously absurd sequences, and an unmistakable dig at urban ugliness (not just the physical part of it).

4. RANG BIRANGI (Colourful): A riotous comedy on a bachelor friend's attempt at rekindling the spark in the marital life of another friend. His script turns the lives of the married friend, his secretary, her boyfriend, and a whole lot of other people in the film into a complicated labyrinth of circumstances. The plot hatched by the bachelor friend is the backbone of the film's plot. Fantastic plotting and rib-tickling scenarios conspire together to produce an explosively funny film.

5. KATHA (Tale): Yet another social comedy, reflecting the dilemmas of urban life. Rajaram is an honest middle-class clerk living in a densely-populated locality of Mumbai. He secretly loves his neighbour, Sandhya, but can't profess his feelings to her. Soon, he is joined by his smooth-talking-but-idle friend, Bashudev. The latter wastes no time in courting Sandhya, even while living in Rajaram's flat at the nice guy's expense. A classic hare-tortoise story, in which, thankfully, the tortoise wins the battle after almost losing it. Bashudev takes the cake, though, entertaining and disgusting the audience at the same time.

All of those sparkling funny bubbles, filled with natural laughing gas are stories of ordinary people caught in the daily grind. They make for healthy, wholesome family entertainment. All of them deserve separate entries. Maybe some other time. For now, let me navigate you to the Indian-movie-loving Simran at Writing From Within.

awchain, Indian cinema, Hindi Films, Comedy